Pure Shenandoah Hemp’s Great Pivot from Cannabinoids to Fiber
This HempBuild Magazine interview highlights Pure Shenandoah’s “great pivot” from cannabinoids toward hemp fiber and industrial hemp applications. The feature includes Jake Johnson discussing Pure’s hemp processing facility, plans to grow fiber hemp, and work with local agricultural producers. For Pure Shenandoah, this story helps show the company’s broader vision for Virginia hemp beyond finished products, including sustainability, fiber production, and future building-material opportunities.
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