Veterans have always carried a reputation for leadership, discipline, and service to the community. Those same qualities are increasingly visible in the country’s most innovative consumer categories—including the growing world of cannabis beverages. In Virginia, that leadership is reflected in the partnership between Honor Brewing Company, a veteran-owned brewery, and Pure Shenandoah, a Virginia-based hemp company built on seed-to-sale transparency and sustainable agriculture.

Veterans Are Shaping the Next Wave of Beverage Innovation

According to the U.S. Small Business Administration, veterans own nearly two million American businesses. Their presence is especially strong in craft brewing, food production, and emerging wellness categories. Publications such as Military.com highlight the significant number of veteran-owned breweries nationwide—showing how veterans have long shaped beverage culture through craftsmanship and service-forward values.

As cannabis beverages gain national traction, those same strengths translate naturally. Industry reporting from MJBizDaily shows that infused drinks are among the fastest-growing cannabis product segments in the U.S. Their approachability, consistency, and familiar format make them a natural fit for consumers exploring THC in low-dose, sessionable ways. Veterans—known for precision, discipline, and community leadership—are helping set standards for how these beverages are crafted and understood.

A Partnership Rooted in Service, Craftsmanship, and Virginia Agriculture

Honor Brewing Company was founded with a mission to honor fallen service members and support veterans through meaningful work and quality craft beer. Their dedication to service-driven values mirrors Pure Shenandoah’s own commitment to sustainable farming, transparency, and responsible hemp processing.

Pure Shenandoah operates a network of Virginia-grown hemp farms and maintains strict testing and compliance procedures. Every product goes through third-party verification and is published publicly on our Lab Results page. This focus on quality and accountability makes Pure Shenandoah a natural partner for Honor Brewing as both companies expand into the cannabis beverage category.

The collaboration reflects two missions working in harmony: Honor’s commitment to community and remembrance, and Pure Shenandoah’s commitment to clean, ethically sourced hemp products. Together, both brands are advancing a shared vision for Virginia—products made locally, transparently, and with purpose.

Learn more on our About Us page

Veteran Leadership Meets Cannabis Beverage Innovation

Pure Shenandoah’s Buzzin’ THC Seltzer reflects this commitment through clean formulation, third-party testing, and clear labeling. Honor Brewing brings its own contribution to the infused beverage space through products like their Silly Goose THC Seltzer, available at Total Wine. Their brewing experience and mission-driven culture elevate how infused beverages are crafted for quality and approachability.

Consumers interested in Honor’s THC beverage line of flavors can explore the Honor Hemp page, which outlines their dedication to premium ingredients, reliable dosing, and veteran-owned craftsmanship. For non-intoxicating options, Pure Shenandoah offers Hydrate CBD Sparkling Water, created with the same emphasis on transparency and local sourcing.

Veteran influence in this category is more than branding—it reflects the values shaping the future of infused beverages. As demand grows for predictable, low-dose formats, veteran-led companies are setting the tone for safety, consistency, and community-focused innovation.

Virginia’s Growing Role in the Future of Cannabis Beverages

Virginia has become a hotspot for hemp-derived innovation, thanks in part to the state’s agricultural strength and expanding interest in cannabis beverages. Honor Brewing and Pure Shenandoah contribute to that momentum by keeping production local, supporting regional farms, and creating beverages that reflect the character of the communities they serve.

As Virginia prepares for the next stage of its cannabis framework, partnerships rooted in trust and local sourcing will play a key role in shaping the market. Companies that prioritize transparency and community—like Honor and Pure Shenandoah—stand to lead that transition responsibly.

To find Pure Shenandoah products near you, visit our Store Locator:

Honoring Service. Building Community. Crafting the Future.

Veterans continue to lead with purpose across many American industries, and their growing presence in cannabis beverages brings integrity, craftsmanship, and heart to a fast-evolving category. The partnership between Honor Brewing and Pure Shenandoah reflects these strengths through a shared mission of community, quality, and service.

Together, we’re proud to build a future where cannabis beverages are crafted responsibly, made locally, and rooted in values that honor the people who enjoy them.