Virginia’s beverage landscape is shifting fast, and two local companies are helping lead the next wave of innovation. Honor Brewing Company, a veteran-owned craft brewery known for its dedication to service and community, has teamed up with us here at Pure Shenandoah, a Virginia-based hemp company focused on sustainable agriculture and seed-to-sale transparency. Together, they’re helping guide consumers from traditional craft beer culture toward a new frontier of THC-infused seltzers.

As interest grows around sessionable, low-dose cannabis beverages, this collaboration highlights how two mission-driven Virginia brands are shaping the category with quality, responsibility, and local craftsmanship.

Honor Brewing’s Craft Beer Roots Meet a New Category

Honor Brewing Company built its reputation on carefully brewed craft beers and a mission centered around honoring fallen service members and supporting veterans. Their brewery culture—driven by craftsmanship, integrity, and community—translates naturally into the infused beverage space, where precision and consistency matter more than ever.

As consumer demand increases for refreshing, approachable THC options, Honor has expanded into the category with new products like their Silly Goose THC Seltzer, available through retailers such as Total Wine.

Honor’s dedication to quality ingredients and repeatable dosing mirrors the standards long valued in craft brewing. Their brewing experience also positions them well to contribute meaningfully to the fast-growing world of cannabis beverages.

Consumers can explore Honor’s hemp and infused beverage initiatives on their Honor Hemp page.

Pure Shenandoah’s Seed-to-Sale Expertise Elevates the THC Seltzer Category

Pure Shenandoah brings a different—but complementary—strength to the partnership. As a vertically integrated, Virginia-grown hemp company, Pure Shenandoah manages local cultivation, responsible processing, and rigorous compliance at every step. Our commitment to transparency includes public third-party lab results for every product we make, available on our Lab Results page.

Pure Shenandoah’s Buzzin’ THC Seltzer represents this approach with clean formulation, accurate dosing, and clear labeling designed for consumer confidence. For individuals seeking non-intoxicating functional beverages, the company also produces Hydrate CBD Sparkling Water, crafted with the same emphasis on testing and sustainability.

By combining Honor Brewing’s craft-beverage culture with Pure Shenandoah’s agricultural foundation and compliance focus, the partnership showcases how THC seltzer production can be both innovative and responsible.

Learn more about Pure Shenandoah’s mission and sourcing practices on our About Us page.

Why THC Seltzers Are Becoming a Preferred Choice

Industry research continues to show rapid growth in the THC beverage category. Reporting from MJBizDaily confirms that THC-infused beverage sales surpassed $1 billion in 2024, marking a significant milestone in consumer adoption.

Additional reporting indicates continued upward momentum, with cannabis drink sales increasing year-over-year as consumers seek familiar, low-dose alternatives to edibles and smoking. A Reuters analysis further highlights how cannabis beverages are beginning to cut into alcohol market share, projecting multi-billion-dollar growth for hemp-derived THC drinks in the coming years.

In Virginia, these products have gained momentum as consumers look for new, approachable ways to enjoy hemp-derived cannabinoids. THC seltzers deliver consistency and predictability—two qualities that resonate strongly among both new and experienced consumers. Honor Brewing and Pure Shenandoah are helping shape that experience locally by emphasizing transparency, reliability, and Virginia-sourced ingredients.

Virginia’s Role in the Future of Cannabis Beverages

As the Commonwealth continues refining its approach to hemp-derived and THC-infused products, Virginia’s agricultural strengths and small-business community make it a natural hub for infused beverage innovation. Veteran-owned breweries, local hemp farms, and consumer interest in responsibly produced products all contribute to this growing momentum.

Partnerships like the one between Honor Brewing and Pure Shenandoah show how Virginia businesses can lead the transition toward cleaner, more consistent cannabis beverages—rooted in craftsmanship, local sourcing, and a commitment to community.

To find Pure Shenandoah products near you, visit our Store Locator.

Crafting the Future—Locally and with Purpose

The shift from craft beer culture to THC seltzers is more than a trend. It reflects how consumers are redefining social beverages, exploring low-dose options, and prioritizing brands that operate with transparency and intention.

Together, Honor Brewing Company and Pure Shenandoah are helping bring that future to life—through locally made products, values that honor service and community, and a shared dedication to quality from seed to sip.