Every year, people across Virginia start looking for something to do around 4/20—whether that’s a local event, a place to hang out with friends, or just a new way to experience cannabis. This year, with 4/20 falling on a Monday, the real celebration is happening the weekend before.

On Saturday, April 18th, Pure Shenandoah is hosting a full-day Garden Party at our Elkton location. It’s designed to feel less like a traditional promotion and more like a gathering—something you can drop into at any point during the day, explore at your own pace, and actually enjoy.

If you’ve been hoping to find something local that feels a little more intentional than the usual 4/20 rush, this is exactly that.

A Different Kind of 4/20 Event

There’s no shortage of places running quick promotions around 4/20, but that’s never really been the focus for us. The idea behind this event is simple: create a space where people can experience what cannabis looks like right now in Virginia, and where it’s heading next.

From 10:00 AM to 6:00 PM, the shop will be open as usual, but the atmosphere will feel completely different. People coming through aren’t just stopping in—they’re staying, talking, trying new things, and getting a better sense of what’s happening across the industry.

It’s the kind of environment that feels just as comfortable for someone brand new as it does for someone who’s been around cannabis for years.

A First Look at Virginia’s Growing Beverage Scene

One of the biggest shifts happening right now is how people are choosing to consume cannabis, and beverages are quickly becoming a big part of that conversation.

For this event, we’re bringing together a group of beverage brands that we work closely with behind the scenes—companies we supply cannabinoids for, and partners we’re continuing to grow with as this category expands.

You’ll see names like Honor Brewing, OHHO, Basic City, Bingo Beer Co., YANA, Siptiva, Luna and Reaver Beach represented throughout the day. Each of them is approaching infused beverages a little differently, but they all share the same goal: creating something that feels social, approachable, and easy to enjoy.

What makes this especially exciting is that this isn’t just a one-day showcase. It’s the beginning of a larger rollout of infused beverage options that will continue to be available through our retail space moving forward.

For anyone curious about cannabis drinks but not sure where to start, this is probably the most relaxed way to explore it.

Leaning Into the Season: Seeds, Clones, and Spring

There’s also a side of this event that brings things back to the roots of cannabis culture—literally.

Throughout the day, we’ll be giving away seeds and clones, tying the event into the start of the growing season. It’s something we’ve always believed in—making sure people feel connected not just to the end product, but to the plant itself.

Whether you’re experienced with growing or just interested in learning more about it, this part of the day tends to be one of the most talked-about. It adds a layer to the event that you don’t usually get from a typical retail visit.

A Conversation About What’s Next

Later in the afternoon, right at 4:20 PM, things shift into a more focused conversation.

Our legal counsel, Thomas Malone, and our CEO, Tanner Johnson, will be speaking about where things stand in Virginia right now and what changes are on the horizon. With new developments around recreational cannabis and licensing continuing to unfold, there’s a lot happening behind the scenes that most people don’t get to hear about directly.

This is a chance to step back from the day and actually understand where the industry is going, how companies like Pure Shenandoah are preparing for it, and what it could mean for consumers in the near future.

Why This One Feels Different

What makes this day stand out isn’t just one specific piece of it—it’s how everything comes together.

You’ve got the social side with the beverages, the seasonal side with the seeds and clones, and the bigger-picture perspective with the afternoon talk. It creates something that feels complete, not just like a quick stop or a one-time promotion.

For a lot of people, that’s what they’re really looking for around 4/20. Not just a deal, but something that actually feels worth showing up for.

Plan Your Visit

The Garden Party will be happening on Saturday, April 18th from 10:00 AM to 6:00 PM at Pure Shenandoah in Elkton.

If you’re planning on coming by, it’s worth taking a minute to RSVP ahead of time. It helps us get a better sense of the day, and it also makes things a little easier when you arrive.

Whether you stay for a few minutes or end up spending the afternoon, it’s set up to be one of those days where you can take it at your own pace and leave with a better understanding of what’s happening—not just at Pure, but across cannabis in Virginia as a whole.

If you’re interested in what we’re building beyond the event, you can also explore our latest infused beverage offerings available through our shop.