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This WHSV article explores how Virginia’s updated THC law affected Pure Shenandoah and the broader hemp industry during its first month. Abner Johnson discussed the benefits of clearer standards while also addressing declining sales, products removed from shelves, fewer retail partners, and added requirements for CBD sellers and hemp farmers. The feature also highlights Pure Shenandoah’s diversified approach to hemp, commitment to local agriculture, and support for a more coordinated cannabis framework in Virginia.