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Crozet Gazette reports on Virginia’s long-delayed regulated cannabis market, which is scheduled to begin licensed adult-use retail sales on July 1, 2027. The article explores the new licensing framework, upcoming Cannabis Control Authority regulations, changes to Virginia’s hemp-derived product rules, and the impact on businesses preparing for the transition.
Pure Shenandoah CEO Tanner Johnson shares how the company built experience through the hemp program while navigating changing regulations, banking challenges, stigma, and years of uncertainty around Virginia’s cannabis market. He also discusses Pure’s plans to continue operating hemp and licensed marijuana businesses in parallel if awarded a license, as well as the company’s work to provide compliant product options under the Commonwealth’s new THC limits.