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This Virginia Mercury article examines how federal restrictions on hemp-derived THC products could reshape Virginia’s hemp industry. Tanner Johnson discusses Pure Shenandoah’s diversified work across industrial hemp, hempcrete research, product manufacturing, and THC beverages supplied to partners such as Bingo Beer Co. The feature also explores how Virginia’s developing cannabis market could create a potential path forward for growers, processors, manufacturers, and retailers affected by the federal changes.