THC Drinks Are Flying High. A New Hemp Law Could Kill the Buzz

This NPR feature explores the growth of hemp-derived THC beverages and the federal policy changes threatening the emerging industry. Buzzin’ Breeze appears among the low-dose drinks available at Total Wine in Arlington, Virginia, while Tanner Johnson discusses Pure Shenandoah’s rising demand, expanding distribution, and efforts to increase beverage production. The report also examines how regulatory uncertainty has caused major retailers to pause potential THC beverage partnerships despite growing consumer interest in alternatives to alcohol.

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