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This Studio C case study explores the development of Pure Shenandoah’s brand identity as the company expanded into the competitive CBD market. The project connected Pure’s Virginia agricultural roots with a distinctive visual system, packaging design, brand voice, copywriting, and website experience. Studio C also highlights the strategy behind building consumer trust and helping Pure’s products stand out both online and on retail shelves. The work received recognition from the GDUSA American Package Design Awards and the Graphis Design Annual.