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This CanvasRebel interview shares Tanner Johnson’s journey from growing up in the Shenandoah Valley and attending James Madison University to helping build Pure Shenandoah into a vertically integrated Virginia hemp company. Tanner discusses working alongside his siblings, learning cultivation and manufacturing from the ground up, developing a diverse product line, and adapting to a constantly changing regulatory environment. The feature also explores Pure’s expansion into industrial hemp processing, sustainable packaging, animal bedding, building materials, and future growth opportunities.