This WMRA news feature examines the effort to establish a licensed medical cannabis provider in Virginia’s Health Service Area I, which includes much of the Shenandoah Valley and Central Virginia. The report features Pure Shenandoah’s plans to pursue the pharmaceutical processor license and build on our experience with local cultivation, extraction, manufacturing, and retail. Tanner Johnson also discusses potential locations throughout the region and Pure’s goal of becoming a locally based participant in Virginia’s evolving medical and adult-use cannabis markets.