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This JMU College of Business article highlights Pure Shenandoah’s collaboration with JMU students on real-world product innovation and business strategy. The story covers student proposals for CBD-infused beverages, skincare products, packaging, sales, marketing, financial projections, and technology planning. For Pure Shenandoah, this feature shows the company’s connection to JMU, its focus on product development, and its willingness to bring student ideas into Virginia hemp manufacturing, consumer products, and future industrial hemp projects.