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This Virginia Business article explores the rapid growth of legal, hemp-derived THC seltzers across Virginia. The feature highlights Pure Shenandoah’s Buzzin’ Berry as one of the market’s early success stories, including its placement in Total Wine stores, expanding retail network, and status as the first THC seltzer added to Virginia’s voluntary registry of compliant edible hemp products. The story also examines consumer interest in low-dose alternatives to alcohol and the regulations shaping Virginia’s emerging THC beverage industry.