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This JMU Alumni article highlights Pure Shenandoah’s growth as a seed-to-sale Virginia hemp company founded by brothers Jacob and Tanner Johnson. The feature shares the company’s Shenandoah Valley roots, JMU connection, commitment to integrity, and focus on lab-tested hemp-derived products. It also covers Pure’s work with local farmers, hemp education, sustainability, fiber production, and product manufacturing. For Pure Shenandoah, this story helps show the people, values, and community connections behind the brand.