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This Virginia Mercury article explores the launch of Level Up, a line of THC-infused, nonalcoholic cocktails produced by Bingo Beer Co. in partnership with Pure Shenandoah. The feature highlights the drinks’ low-dose blend of THC, CBD, and CBG, growing interest in alternatives to alcohol, and the regulations shaping Virginia’s hemp beverage market. For Pure Shenandoah, the story showcases our role in compliant beverage formulation and manufacturing for Virginia partners.