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This Virginia Is For Laughers podcast episode features brothers Jake and Tanner Johnson discussing the beginnings of Pure Shenandoah and their path into Virginia’s hemp industry. The conversation explores the difference between hemp and marijuana, Pure’s commitment to sourcing hemp from Virginia farmers, the brothers’ family and JMU backgrounds, and the experiences that shaped their roles in the company. The episode also looks ahead to the potential of industrial hemp, sustainable materials, and Pure Shenandoah’s future growth.