The demand for CBD in both wellness and retail markets is growing at record pace. From CBD gummies wholesale orders to CBD oil wholesale and wholesale CBD flower, retailers are expanding their shelves with hemp-derived products to meet customer expectations. Consumers increasingly associate CBD with natural wellness, and businesses that stock wholesale CBD products are positioning themselves at the forefront of this booming market.
CBD’s rise is fueled by consumer demand for functional, plant-based options that support daily wellness routines. Research highlights CBD’s role in areas like relaxation, sleep, and mood support. Studies such as those published by the National Institutes of Health (NIH) suggest CBD may be a helpful addition to broader wellness practices, which is one reason the market is expanding so rapidly.
For retailers, this demand translates into opportunities across multiple categories, from tinctures and edibles to beauty and pet products. Simply put, CBD is no longer a niche—it’s mainstream.
Wholesalers and retailers are finding success by diversifying their CBD offerings. High-demand categories include:
Adding these SKUs ensures a store meets the needs of both wellness beginners and experienced CBD consumers. Retailers can explore Pure Shenandoah’s Wholesale Landing Page to start building a strong CBD catalog.
While CBD’s popularity is undeniable, compliance is non-negotiable. The FDA’s CBD warning letters remind the industry that unapproved drug claims are prohibited. Retailers and distributors must stock products that are marketed responsibly and backed by Certificates of Analysis (COAs). Under the 2018 Farm Bill, hemp-derived products containing less than 0.3% THC are federally legal, giving retailers confidence in stocking compliant CBD products.
Pure Shenandoah provides COAs for every product, available on our COA Page. These third-party tests confirm cannabinoid content, verify THC compliance, and ensure safety for consumers—building trust with every sale.
CBD is more than tinctures and gummies. Its presence in wellness extends to:
The NIH’s research on CBD and wellness highlights how cannabinoids and terpenes may support overall well-being. For retailers, this growing consumer interest represents a chance to stock products that align with the natural wellness movement.
Pure Shenandoah’s Virginia-grown, seed-to-sale hemp products offer retailers and distributors confidence in compliance, quality, and consistency. We work as a CBD wholesale distributor across the USA and with local retailers to ensure that every partner has access to products backed by traceability and trust.
Whether you’re looking to expand your CBD selection or launch your first hemp line, Pure Shenandoah is here to help. Explore our About Us page to learn more about our roots, and get started today with our Wholesale Application or reach out through our Contact Us page.
The CBD market isn’t slowing down—it’s rising alongside consumer demand for natural wellness products. By choosing compliant, transparent, and Virginia-grown wholesale CBD products, retailers can meet customer needs while securing their place in the fastest-growing segment of the wellness market.
