How Total Wine Became the First to Carry Virginia’s THC Seltzer

When Total Wine & More made the move to introduce Virginia’s first THC seltzer, it wasn’t just a win for Pure Shenandoah — it was a milestone for the entire hemp beverage industry. With consumer demand rising for alcohol alternatives and functional THC drinks, Total Wine became the trailblazer by placing Buzzin’ Berry THC seltzer on shelves across all Virginia locations.

The Milestone Partnership

Buzzin’ Berry became the first THC beverage ever sold at Total Wine in Virginia, opening doors for new wholesale opportunities across the state. Now stocked in every Virginia Total Wine store, Buzzin’ Berry represents a shift in how consumers think about social beverages — moving beyond alcohol to compliant, low-dose THC drinks.

Explore more of our Wholesale Opportunities.

Why Buzzin’ Berry Stood Out

So why did Total Wine choose Buzzin’ Berry as their first THC seltzer in Virginia?

• Compliance first: Each can is crafted to meet Virginia’s 2mg THC limit, bypassing the 25:1 CBD-to-THC ratio required by VDACS Hemp Retailer Licensing for products above 2mg.
  
  
• Seed-to-sip transparency: With traceable farming, in-house extraction, and published Certificates of Analysis, Buzzin’ Berry demonstrates full accountability.
  
  
• Performance: Buzzin’ Berry quickly rose to top 10 weekly sales in multiple Total Wine locations — outperforming beer, wine, and even other THC beverage SKUs.
  
  

Sales Success at Total Wine

In less than a year, Buzzin’ Berry has proven to be one of the best THC drinks at Total Wine. Consumers seeking non-alcoholic beverages with THC and functional social alternatives have embraced it as a refreshing, approachable option.

By prioritizing compliance and consumer trust, Pure Shenandoah positioned Buzzin’ Berry not just as another THC drink, but as a category leader in Virginia’s THC beverages market.

Learn more about our Virginia Compliant Beverages.

Growing the Movement – Breweries & Beyond

Pure Shenandoah’s Buzzin’ Berry may have been the first THC seltzer to hit Total Wine Virginia shelves, but it didn’t take long for other innovative brands to follow. Our CBD + THC dispersible inputs have powered collaborations with breweries and wellness companies across Virginia and DC, helping expand the category and give consumers more ways to explore hemp beverages.

Richmond’s Bingo Beer Co. introduced their Cheat Code THC “Level Up Paloma”, while Northern Virginia’s Honor Brewing crafted Silly Goose. In Washington, DC, YANA Wellness launched High Fashioned, a sessionable 2mg THC mocktail now in Total Wine stores across the DMV.

Each of these success stories proves that compliant hemp beverages are more than a trend—they’re becoming a fixture in Total Wine aisles, with Pure Shenandoah’s Buzzin’ Berry still leading sales week after week.

What’s Next for THC Beverages in Virginia

The success at Total Wine signals more than just a trend — it’s the future of retail. By choosing seed-to-sip hemp products, retailers gain confidence in compliance, consistency, and consumer satisfaction.

As Virginia’s THC beverage market grows, Pure Shenandoah continues to lead with vertically integrated farming, transparent COAs, and innovative hemp products.

Pure Shenandoah is proud to partner with Total Wine in making history. Buzzin’ Berry wasn’t just the first THC seltzer in Virginia — it’s proof that compliant, seed-to-sip hemp products can thrive in major retail.

Start stocking the top-performing THC beverages in Virginia with Pure Shenandoah. Partner with us today.

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