Virginia’s cannabis beverage landscape is evolving quickly, driven by consumer demand for low-dose, sessionable products that offer convenience and consistency. As infused beverages gain momentum nationwide—supported by reporting from Forbes, which highlights the rapid growth of cannabis drinks as an alternative to alcohol—Virginia producers are stepping into a leadership role. The partnership between Pure Shenandoah and Honor Brewing Company demonstrates how reliable sourcing, transparent processing, and disciplined production can work together to create infused beverages that are safe, compliant, and built for long-term market stability.
Pure Shenandoah operates a vertically integrated model rooted in Virginia agriculture. Our hemp is grown through a network of family farms and processed with the highest standards of traceability, extraction cleanliness, and third-party verification. This seed-to-sale foundation allows manufacturers to understand exactly where each ingredient originates, how it is processed, and how it is verified before infusion.
Water-soluble cannabinoids are essential for infused beverages, providing clarity, consistent absorption, and predictable dosing. Educational resources such as The Hemp Doctor’s overview of water-soluble THC reinforce why beverage producers increasingly rely on dispersible cannabinoids instead of traditional oil-based formulations. Pure Shenandoah’s dispersible ingredients are developed specifically for beverage use, giving manufacturers a reliable foundation for products that meet consumer expectations around flavor, onset time, and transparency.
Honor Brewing Company, a veteran-owned brewery known for disciplined production standards and community-driven values, serves as a strong example of how a traditional beverage producer can successfully adopt cannabinoid infusion. Their brewing expertise and quality-first approach made them an ideal partner for developing THC seltzers that align with consumer preferences.
Honor’s Silly Goose THC Seltzer line showcases how infused beverages can be incorporated into an existing production environment without compromising brand identity or product consistency. Manufacturers exploring their model can learn more on Honor’s Honor Hemp page, which outlines their processing philosophy and approach to infused beverage development:
This partnership reflects two missions working in harmony—Honor’s dedication to craftsmanship and remembrance, and Pure Shenandoah’s commitment to responsible, transparent hemp processing. Together, the collaboration demonstrates how infused beverages can be built by leveraging strengths already present in Virginia’s craft beverage culture.
Infused beverages continue gaining traction as more consumers seek alternatives to alcohol. Reporting from The Guardian highlights how THC drinks are becoming a mainstream option due to their lower stigma, clear dosing, and approachable format. Additional consumer research, including Clear Choice’s review of cannabis drinks as alcohol replacements, shows this shift is accelerating across multiple demographics.
As policy conversations continue—both federally and within Virginia—companies that prioritize product testing, precise dosing, and transparent sourcing will be best positioned to navigate an evolving regulatory environment. Pure Shenandoah’s third-party testing, publicly available lab results, and rigorously documented supply chain give manufacturers the confidence they need to create infused beverages responsibly and at scale.
Producers who want to explore infused beverage development, secure reliable dispersible cannabinoids, or source compliant, Virginia-grown ingredients can visit our Wholesale Landing Page to learn more about our capabilities
Manufacturers ready to begin working with our team can complete our Wholesale Application to start the onboarding process. Pure Shenandoah is proud to support Virginia’s next generation of infused beverages—built from seed to sip, crafted with transparency, and designed for long-term success.
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